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The Challenge for Water Conservation is

April 3, 2015

The Challenge for Water Conservation is NOW.

During the month of April cities and residents can participate in the annual National Mayor’s Challenge for Water Conservation. The challenge asks residents to take a series of informative, easy to use pledges online at http://www.mywaterpledge.com to conserve water, energy and other natural resources on behalf of their city. The approach is designed to reward residents for positive conservation behavior, provide immediate feedback with real time results that can be measured against neighboring cities, set achievable goals and put a spotlight on public role models to encourage behavioral change. Last year residents from more than 3,600 cities participated. Municipal officials who add their name to the online endorsement page at http://www.wylandfoundation.org/mayors receive a comprehensive toolkit with resources including broadcast ready PSA’s, graphics and blogs. Last year, as part of the challenge, residents from more than 3,000 cities in all 50 states pledged to:
• Reduce their annual consumption of freshwater by nearly a billion gallons;
• Reduce waste sent to landfills by 1.4 billion pounds; and
• Prevent more than 70 million pounds of hazardous waste from entering our watersheds.

Learn more: http://www.mywaterpledge.com/campaign/national-campaign-2015 http://ow.ly/i/adHXd

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